UA2060 UX & Gamification

The application of psychological concepts and methods in business applications is named gamification. We show which concepts and methods exist and where they are successfully used already today. You will learn how to combine UX with gamification and you will learn the Do's and Don'ts of gamification. Examples: Facebook, Twitter, Pinterest, ....


  • 2 days 9 am – 5 pm


  • Psychological concepts
  • Apply behavioral concepts
  • Habits / behavioral modeling
  • conviction
  • emotions
  • Confidence EVB (emotion, trust, enthusiasm)
  • engagement
  • flow

Target group:

  • Interaction Designer
  • UX Designer
  • product manager
  • project Manager
  • quality manager
  • Management consultant


  • Work in groups
  • Workshop


  • Access to the eLearning portal upon registration
  • Discussion forum with expert discussions (3 months, extension bookable)
  • Download the documentation in PDF


995,- Euro plus VAT