Usability Academy 10 A

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UA1005 UX Training & Workshop Digital Products - ONLINE

The seminar imparts all important concepts for innovative UX design, for the development, design and the usability testing of websites / mobile & tablet apps. From the basics of ISO 9241, to context of use analysis, persona, conceptual design, prototyping to usability testing + test + certificate. Differentiate between usability and user experience. Increase conversion rates and create efficient mobile user experiences.

  • Human centered design process - Planning, implementation and evaluation of digital products
  • Conduct usability tests with real users and video recording
  • Tailor digital products and services to users and their needs. What counts for the user or the stakeholder?
  • Products and services with high efficiency
  • Comprehensive customer service along the customer journey
  • Better customer loyalty through targeted measures based on AI
  • UX design, Lean UX, Agile 
  • More efficient processes
  • Increase recommendation
  • Basics of good design & UX and digital products
  • User research, know the user, their needs and their context
  • Understand user needs and derive requirements
  • Develop design solutions for digital products

The seminar focuses on practical exercises. For all concepts of the seminar - workshops there are extensive practical exercises from the areas of Web / Mobile (Webapp & Native) / Tablet, TouchDesign. The motto of the seminar: From the idea to creative methods, storyboard and interactive prototype.

The UX seminar teaches all young professionals the most important usability and UX methods. As a further training, the CPUX-F Foundation certificate can be obtained according to the official criteria and the curriculum of the UXQB (Usability & UX Qualification Board). The seminar closes with the certificate of the Usability Academy.

  • LIVE ONLINE Training with V-Classroom-XL - Video Audio - ONLINE REALTIME WHITEBOARD - eLearning Portal - Virtual Classroom
  • 4   units LIVE ONLINE V-Classroom-XL training & workshop + test + certificate
  • 16 hours full of UX methods, concepts
  • 10 Participants maximum - NO mass training - much time for individual questions

 

Basics of usability & UX and digital products

  • What standards are there for digital products and services
  • What role do the standards of ISO 9241-11, 110, 210 play?
  • User Centered Design vs. Human Centered Design
  • HCD vs. Design Thinking, Service Design, UX Design
  • Usability Engineering, SCRUM, Agile Methods, LEAN UX,

Exercise: Basics of Usability - Efficient and Effective Products and Services

To know the user, their needs and their context

  • User Research, usage context analysis
  • Understand the mental models of users
  • understand behaviors
  • Interview guidelines
  • Persona vs. Jobs-to-be-Done

Exercise: usage context description, persona

Understanding user needs and deriving requirements

  • Differentiate usage requirements from requirements
  • Derive User Needs
  • related user needs and usage requirements

Exercise: Derive User Needs

Develop design solutions for digital products

  • User Story Mapping, Scenario, Experience Mapping
  • Formulate usage scenario, describe target state
  • Basic principles of 'Good UX Design', Golden Rules
  • Basic rules of UX design
  • Style guides, IOS, Android, Material Design
  • Conceptual design and workflows: from idea to concept
  • heuristics and dialogue principles
  • Excursus: Mobile Deadline, Responsive Design, Landing Pages
  • Information architecture, navigation structure
  • Low, high fidelity prototyping

Exercise: paper or simple click prototype

Usability Testing & Evaluation

  • Overview of usability testing
  • Basics for planning, execution and evaluation of usability studies and tests
  • Heuristic evaluation

Exercise: heuristic evaluation or usability test

Test and Certificate "Usability Academy - Usability & UX Foundation Certificate"

  • Usability Foundation Test
  • Online test with about 20-25 questions

Course facts

  • 2 days seminar + short test + certificate of the Usability Academy

Target group:

  • Beginners, no prior knowledge, all who want an overview of the development of digital products & services

 

Price: € 495, - plus VAT

      
Dates

 

Other courses you might be interested in:

UA1010 CPUX-F Certified Professional Usability and UX (UXQB ® Certification)

UA1015 UX Designer + CPUX-F (UXQB ® Certification)

UA1100 Usability & UX Expert Certification + CPUX-F ( UXQB ® Certification)