UA1005 Usability & UX Foundation Seminar & Workshop for Digital Products

duration:

2 days seminar + short test + certificate of the Usability Academy

content:

Tailor digital products and services to the user and his needs. What matters to the user or the stakeholder?

• Products and services with high efficiency
• Comprehensive customer service along the customer journey
• Better customer loyalty through targeted measures based on AI
• More efficient processes
• Increase recommendation

• Basics of usability & UX and digital products
• Know the user, their needs and their context
• Understanding user needs and deriving requirements
• Develop design solutions for digital products
• Usability Testing & Evaluation

Target group:

Beginners, no prior knowledge, all who want an overview of the development of digital products & services

Basics of usability & UX and digital products

• What standards are there for digital products and services
• What role do the standards of ISO 9241-11, 110, 210 play?
• User Centered Design vs. Human Centered Design
• HCD vs. Design Thinking, Service Design, UX Design
• Usability Engineering, SCRUM, Agile Methods, LEAN UX,

Exercise: Basics of Usability - Efficient and Effective Products and Services

Know the user, their needs and their context

• User Research, usage context analysis
• Understand the mental models of users
• understand behaviors
• Interview guidelines
• Persona vs. Jobs-to-be-Done

Exercise: usage context description, persona

Understanding user needs and deriving requirements

• Differentiate usage requirements from requirements
• Derive User Needs
• related user needs and usage requirements

Exercise: Derive User Needs

Develop design solutions for digital products

• User Story Mapping, Scenario, Experience Mapping
• Formulate usage scenario, describe target state
• Basic principles of 'Good UX Design', Golden Rules
• Basic rules of UX design
• Style guides, IOS, Android, Material Design
• Conceptual design and workflows: from idea to concept
• heuristics and dialogue principles
• Excursus: Mobile Deadline, Responsive Design, Landing Pages
• Information architecture, navigation structure
• Low, high fidelity prototyping

Exercise: paper or simple click prototype

Usability Testing & Evaluation

• Overview of usability testing
• Basics for planning, execution and evaluation of usability studies and tests
• Heuristic evaluation

Exercise: heuristic evaluation or usability test

Test and Certificate "Usability Academy - Usability & UX Foundation Certificate"

• Usability Foundation Test
• Online test with about 20-25 questions

Price: 995, - Euro plus VAT

Dates: ... here

Further courses:

UA1010 CPUX-F Certified Professional Usability and UX (UXQB ® Certification)

UA1015 UX Designer + CPUX-F (UXQB ® Certification)

UA1100 Usability & UX Expert Certification + CPUX-F ( UXQB ® Certification)