UA1005 Usability & UX Foundation Seminar & Workshop for Digital Products
duration:
2 days seminar + short test + certificate of the Usability Academy
content:
Tailor digital products and services to the user and his needs. What matters to the user or the stakeholder?
- Products and services with high efficiency
- Comprehensive customer service along the customer journey
- Better customer loyalty through targeted measures based on AI
- More efficient processes
- Increase recommendation
- Basics of usability & UX and digital products
- Know the user, their needs and their context
- Understanding user needs and deriving requirements
- Develop design solutions for digital products
- Usability Testing & Evaluation
Target group:
Beginners, no prior knowledge, all who want an overview of the development of digital products & services
Basics of usability & UX and digital products
- What standards are there for digital products and services
- What role do the standards of ISO 9241-11, 110, 210 play?
- User Centered Design vs. Human Centered Design
- HCD vs. Design Thinking, Service Design, UX Design
- Usability Engineering, SCRUM, Agile Methods, LEAN UX,
Exercise: Basics of Usability - Efficient and Effective Products and Services
Know the user, their needs and their context
- User Research, usage context analysis
- Understand the mental models of users
- understand behaviors
- Interview guidelines
- Persona vs. Jobs-to-be-Done
Exercise: usage context description, persona
Understanding user needs and deriving requirements
- Differentiate usage requirements from requirements
- Derive User Needs
- related user needs and usage requirements
Exercise: Derive User Needs
Develop design solutions for digital products
- User Story Mapping, Scenario, Experience Mapping
- Formulate usage scenario, describe target state
- Basic principles of 'Good UX Design', Golden Rules
- Basic rules of UX design
- Style guides, IOS, Android, Material Design
- Conceptual design and workflows: from idea to concept
- heuristics and dialogue principles
- Excursus: Mobile Deadline, Responsive Design, Landing Pages
- Information architecture, navigation structure
- Low, high fidelity prototyping
Exercise: paper or simple click prototype
Usability Testing & Evaluation
- Overview of usability testing
- Basics for planning, execution and evaluation of usability studies and tests
- Heuristic evaluation
Exercise: heuristic evaluation or usability test
Test and Certificate "Usability Academy - Usability & UX Foundation Certificate"
- Usability Foundation Test
- Online test with about 20-25 questions
Price: 995, - Euro plus VAT
Further courses:
UA1010 CPUX-F Certified Professional Usability and UX (UXQB ® Certification)
UA1015 UX Designer + CPUX-F (UXQB ® Certification)
UA1100 Usability & UX Expert Certification + CPUX-F ( UXQB ® Certification)